https://btmarsala.com BTM Portfolio Mon, 17 Oct 2022 22:25:27 +0000 https://btmarsala.com en https://btmarsala.com/ABOUT Thu, 13 Oct 2022 22:33:43 +0000 BTM Portfolio https://btmarsala.com/ABOUT ABOUT ︎ Truths︎︎︎ Kindness and understanding are non-negotiable ︎︎︎ People should always be the priority ︎︎︎ Good ideas come from everywhere and anyone ︎︎︎ Bad ideas lead to the best ideas ︎︎︎ The best leaders are doers ︎︎︎ No one should feel afraid to say they don’t understand I am a jack-of-many trades. Originally studied design and video editing. Discovered I am a shit designer. Eventually made my way as a copywriter and strategist. Led creative teams, produced and directed video, created things I love with people I love.I thrive on creative, crazy ideas.Currently, I am working on a book. I also have two games in process. I’m a big fan of hotdogs and jorts (apologies in advance). My top 10 strengths according to CliftonStrengths (if you put stock in such things) are: Adaptability Developer Positivity Individualization Empathy Ideation Futuristic Maximizer Strategic Relator https://btmarsala.com/TWITTER Thu, 13 Oct 2022 22:41:31 +0000 BTM Portfolio https://btmarsala.com/TWITTER TWITTER — NEW USER ONBOARDING//creative &amp; copy direction//strategy// ︎ Experiment with the internal team at Twitter: teach Twitter using Twitter. Hundreds of Tweets, how-to gifs, and a new Twitter 101 support site. <img width="4204" height="2362" width_o="4204" height_o="2362" data-src="https://freight.cargo.site/t/original/i/e062b51ecc40873e2a75b9515f03f2a6d6ce3845cfedf5c59d5c93bb502c8952/Screen-Shot-2022-10-17-at-10.10.42-AM.png" data-mid="156108333" border="0" src="https://freight.cargo.site/w/1000/i/e062b51ecc40873e2a75b9515f03f2a6d6ce3845cfedf5c59d5c93bb502c8952/Screen-Shot-2022-10-17-at-10.10.42-AM.png" /> <img width="1440" height="600" width_o="1440" height_o="600" data-src="https://freight.cargo.site/t/original/i/38489324205c61eed7b8738b3ce6834dc5dbf51a1a7294f6171fef6038401d84/Twitter-Banner-01-2x-play-3.gif" data-mid="156110918" border="0" src="https://freight.cargo.site/w/1000/i/38489324205c61eed7b8738b3ce6834dc5dbf51a1a7294f6171fef6038401d84/Twitter-Banner-01-2x-play-3.gif" /> <img width="4202" height="2360" width_o="4202" height_o="2360" data-src="https://freight.cargo.site/t/original/i/89a8dddb670ff4658d00926a51b8dc7629beaa4e0b9b584f9bf20ab1d9484769/Screen-Shot-2022-10-17-at-10.10.52-AM.png" data-mid="156109188" border="0" src="https://freight.cargo.site/w/1000/i/89a8dddb670ff4658d00926a51b8dc7629beaa4e0b9b584f9bf20ab1d9484769/Screen-Shot-2022-10-17-at-10.10.52-AM.png" /> https://btmarsala.com/GOOGLE Mon, 17 Oct 2022 19:13:19 +0000 BTM Portfolio https://btmarsala.com/GOOGLE GOOGLE — ALL THE THINGS//creative &amp; copy direction//game design//ux//strategy//video production//event production// ︎ Over 8 years working with different teams at Google on product naming, brand development, video, web content, live event, product/OS launches and analog projects. Here are a few highlights: <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/52e6515ba8c67d3e98390836e4d0024372642dee1186cbbd91c8a2dbcd2f5635/Screen-Shot-2022-10-17-at-3.44.43-PM.png" data-mid="156127487" border="0" src="https://freight.cargo.site/w/1000/i/52e6515ba8c67d3e98390836e4d0024372642dee1186cbbd91c8a2dbcd2f5635/Screen-Shot-2022-10-17-at-3.44.43-PM.png" /> <img width="4400" height="2474" width_o="4400" height_o="2474" data-src="https://freight.cargo.site/t/original/i/0deadff4eab1e0470564b21982dd3662c72268fdd69043f3be4c38e4a6338f3e/Screen-Shot-2022-10-17-at-10.15.53-AM.png" data-mid="156115322" border="0" src="https://freight.cargo.site/w/1000/i/0deadff4eab1e0470564b21982dd3662c72268fdd69043f3be4c38e4a6338f3e/Screen-Shot-2022-10-17-at-10.15.53-AM.png" /> <img width="4400" height="2476" width_o="4400" height_o="2476" data-src="https://freight.cargo.site/t/original/i/1239fbfcdcdbe5a8adbb9f400698c2bdb86f47567d3769d6ac7eb7104a096449/Screen-Shot-2022-10-17-at-10.15.02-AM.png" data-mid="156115277" border="0" src="https://freight.cargo.site/w/1000/i/1239fbfcdcdbe5a8adbb9f400698c2bdb86f47567d3769d6ac7eb7104a096449/Screen-Shot-2022-10-17-at-10.15.02-AM.png" /> <img width="4402" height="2478" width_o="4402" height_o="2478" data-src="https://freight.cargo.site/t/original/i/26fc72a4e3674cac713c3d41706e2775d075ea5e72994228d916cb0d61c96064/Screen-Shot-2022-10-17-at-10.15.17-AM.png" data-mid="156115338" border="0" src="https://freight.cargo.site/w/1000/i/26fc72a4e3674cac713c3d41706e2775d075ea5e72994228d916cb0d61c96064/Screen-Shot-2022-10-17-at-10.15.17-AM.png" /> <img width="4404" height="2480" width_o="4404" height_o="2480" data-src="https://freight.cargo.site/t/original/i/b7f5d8fd445d73d89e0dfd9478a67bd281456dc14030bb300410a57250dc296c/Screen-Shot-2022-10-17-at-10.15.30-AM.png" data-mid="156115328" border="0" src="https://freight.cargo.site/w/1000/i/b7f5d8fd445d73d89e0dfd9478a67bd281456dc14030bb300410a57250dc296c/Screen-Shot-2022-10-17-at-10.15.30-AM.png" /> https://btmarsala.com/NBA Mon, 17 Oct 2022 21:21:24 +0000 BTM Portfolio https://btmarsala.com/NBA NBA — ROOKIE TRANSITION AND TOP 100//creative direction//strategy//copy//ux// ︎ Apps that teach rookies and promising players how to live like ballers (and avoid the pitfalls). <img width="4400" height="2474" width_o="4400" height_o="2474" data-src="https://freight.cargo.site/t/original/i/60c753450c08f5409f5601342a36a13665757337ff5b8fcbf1c1a1e178b27f9a/Screen-Shot-2022-10-17-at-10.16.09-AM.png" data-mid="156130706" border="0" src="https://freight.cargo.site/w/1000/i/60c753450c08f5409f5601342a36a13665757337ff5b8fcbf1c1a1e178b27f9a/Screen-Shot-2022-10-17-at-10.16.09-AM.png" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/1c56a410b41e1c92a2d069e08a2ef4f381e907cc8f9d87094ea6ba895c8ad038/RizeUpApp_061319_Page_01.jpg" data-mid="156133004" border="0" src="https://freight.cargo.site/w/750/i/1c56a410b41e1c92a2d069e08a2ef4f381e907cc8f9d87094ea6ba895c8ad038/RizeUpApp_061319_Page_01.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/64b683eee93234b990ead0f8d6eb83f9bfa6b986fd4a213f8d8f1ad628948ecf/RizeUpApp_061319_Page_02.jpg" data-mid="156133002" border="0" src="https://freight.cargo.site/w/750/i/64b683eee93234b990ead0f8d6eb83f9bfa6b986fd4a213f8d8f1ad628948ecf/RizeUpApp_061319_Page_02.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/08839c54894e6b44bfc56f8f1ea868bc33b080b91f46431f61c6ff4a2e3a4ad3/RizeUpApp_061319_Page_03.jpg" data-mid="156133001" border="0" src="https://freight.cargo.site/w/750/i/08839c54894e6b44bfc56f8f1ea868bc33b080b91f46431f61c6ff4a2e3a4ad3/RizeUpApp_061319_Page_03.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/853cedfca30c08fa5c73aa45bf17ef7f6db523dc59f4e1b5601c67578e2b685c/RizeUpApp_061319_Page_04.jpg" data-mid="156133000" border="0" src="https://freight.cargo.site/w/750/i/853cedfca30c08fa5c73aa45bf17ef7f6db523dc59f4e1b5601c67578e2b685c/RizeUpApp_061319_Page_04.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/bd6b59fa58cf7aba247ad6f1339cb3092a82a876ce96bd6b6da4cc8ad1aa179e/RizeUpApp_061319_Page_06.jpg" data-mid="156133051" border="0" src="https://freight.cargo.site/w/750/i/bd6b59fa58cf7aba247ad6f1339cb3092a82a876ce96bd6b6da4cc8ad1aa179e/RizeUpApp_061319_Page_06.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0d278c64b8e2228eb191efeaedae5d65fa2b991ca5ce095e6ee32d107215aaca/RizeUpApp_061319_Page_08.jpg" data-mid="156133053" border="0" src="https://freight.cargo.site/w/750/i/0d278c64b8e2228eb191efeaedae5d65fa2b991ca5ce095e6ee32d107215aaca/RizeUpApp_061319_Page_08.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/71e9400ad6304f89314abca3001563fd09dd7d1be6f8e373a3a2feb138bff67b/RizeUpApp_061319_Page_09.jpg" data-mid="156133054" border="0" src="https://freight.cargo.site/w/750/i/71e9400ad6304f89314abca3001563fd09dd7d1be6f8e373a3a2feb138bff67b/RizeUpApp_061319_Page_09.jpg" /> <img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/125735ee37c095c6bc28480b3d3117a81e9ede7c7192e3457257790d26d55934/RizeUpApp_061319_Page_10.jpg" data-mid="156133055" border="0" src="https://freight.cargo.site/w/750/i/125735ee37c095c6bc28480b3d3117a81e9ede7c7192e3457257790d26d55934/RizeUpApp_061319_Page_10.jpg" /> <img width="4398" height="2474" width_o="4398" height_o="2474" data-src="https://freight.cargo.site/t/original/i/a0f66a44591fa726190bfc3f321ef7346cecbd77fb949e520230f11bae5c9390/Screen-Shot-2022-10-17-at-10.16.27-AM.png" data-mid="156130708" border="0" src="https://freight.cargo.site/w/1000/i/a0f66a44591fa726190bfc3f321ef7346cecbd77fb949e520230f11bae5c9390/Screen-Shot-2022-10-17-at-10.16.27-AM.png" /> https://btmarsala.com/AMERICAN-HEART-ASSOCIATION Mon, 17 Oct 2022 21:54:05 +0000 BTM Portfolio https://btmarsala.com/AMERICAN-HEART-ASSOCIATION AMERICAN HEART ASSOCIATION — RESEARCH RECRUITMENT//creative direction//strategy//copy// ︎ Recruitment tool + website to attract participants to take part in the largest research project of its kind. <img width="4400" height="2476" width_o="4400" height_o="2476" data-src="https://freight.cargo.site/t/original/i/ba3bfffbe3d9d0960362638d1d1d1632bce39596c234c4fa2cede22acde51917/Screen-Shot-2022-10-17-at-10.17.17-AM.png" data-mid="156135695" border="0" src="https://freight.cargo.site/w/1000/i/ba3bfffbe3d9d0960362638d1d1d1632bce39596c234c4fa2cede22acde51917/Screen-Shot-2022-10-17-at-10.17.17-AM.png" /> https://btmarsala.com/LAGUNITAS Mon, 17 Oct 2022 22:16:54 +0000 BTM Portfolio https://btmarsala.com/LAGUNITAS LAGUNITAS — GAMES WITH FRIENDS//creative &amp; copy direction//strategy//game design// ︎ For the beer that speaks, a couple games meant to be played with friends—exclusively in the taproom. <img width="4398" height="2474" width_o="4398" height_o="2474" data-src="https://freight.cargo.site/t/original/i/eb5caeca202b7084452febbff63823a295ee5ce57801eefce1a30fc3abf758a2/Lagunitas-Games.jpg" data-mid="156137062" border="0" src="https://freight.cargo.site/w/1000/i/eb5caeca202b7084452febbff63823a295ee5ce57801eefce1a30fc3abf758a2/Lagunitas-Games.jpg" /> https://btmarsala.com/CARGILL-1 Mon, 17 Oct 2022 22:25:27 +0000 BTM Portfolio https://btmarsala.com/CARGILL-1 CARGILL — MAKING LEARNING FUN//creative direction//copy//strategy//game design// ︎ A learning tool to teach food workers around the world how to fry up the tastiest foods. <img width="1024" height="1514" width_o="1024" height_o="1514" data-src="https://freight.cargo.site/t/original/i/984ebbf55d0136c4367bd78843d3a340d44a0d195bf24a8d9cb18a628d7b9a16/Cargill-Scoring.jpg" data-mid="156137905" border="0" src="https://freight.cargo.site/w/1000/i/984ebbf55d0136c4367bd78843d3a340d44a0d195bf24a8d9cb18a628d7b9a16/Cargill-Scoring.jpg" /> <img width="2372" height="1776" width_o="2372" height_o="1776" data-src="https://freight.cargo.site/t/original/i/c435d28b4f0e1e63d399b356e456cfb60556b7114a6fe51546ca6b22ab405d4b/Cargill-Game-Board.png" data-mid="156138133" border="0" src="https://freight.cargo.site/w/1000/i/c435d28b4f0e1e63d399b356e456cfb60556b7114a6fe51546ca6b22ab405d4b/Cargill-Game-Board.png" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/b16b5d175f7ece0c18d3f6bb5df77017d036629b403ccd26ddd4d48357e1380c/Cargill-Avatar.jpg" data-mid="156137903" border="0" src="https://freight.cargo.site/w/1000/i/b16b5d175f7ece0c18d3f6bb5df77017d036629b403ccd26ddd4d48357e1380c/Cargill-Avatar.jpg" /> https://btmarsala.com/Main-page Thu, 13 Oct 2022 22:33:44 +0000 BTM Portfolio https://btmarsala.com/Main-page <img width="2389" height="2462" width_o="2389" height_o="2462" data-src="https://freight.cargo.site/t/original/i/50e6c5522073d9232d0dedcc08245ceaf25a8f1ce33f00fdc4021f47939b5145/btm.jpg" data-mid="155868044" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/50e6c5522073d9232d0dedcc08245ceaf25a8f1ce33f00fdc4021f47939b5145/btm.jpg" /> I_C_C_C_(insatiably curious creative collaborator) &gt;&gt;ABOUT&lt;&lt; EMAIL: btmarsala@gmail.com work ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎&nbsp; TWITTER&nbsp;🐓️ cluck here 🐓️ TWITTER 🐓️ TWITTER 🐓️ GOOGLE&nbsp;🧠&nbsp;search here&nbsp;🧠&nbsp;GOOGLE&nbsp;🧠 search here 🧠&nbsp; NBA&nbsp;🔥️ jam here 🔥️ NBA 🔥️&nbsp; NBA&nbsp;🔥️&nbsp;jam here 🔥️&nbsp;NBA 🔥️ AHA 🫀 AHA&nbsp;🫀 compress here&nbsp;🫀 AHA&nbsp;🫀&nbsp;AHA 🫀compress here 🫀 LAGUNITAS 🍻️ clink hear&nbsp;🍻️ LAGUNITAS&nbsp;🍻️ CARGILL&nbsp;🍕️ eat here 🍕️ CARGILL 🍕️&nbsp;CARGILL 🍕️ © 3048 // BTM